Commissioned by Armchair Media / W+K, I created a poster based on the creation of laughter. Whenever the multicolored plaid bubbles from Coke bottles burst they erupt into thousands of pieces of laughter. This in turn brings happiness to the world. The idea of laughter being born from the explosion of a bubble was stolen from the movie 'Hook' when Wendy talks about the origin of fairies. Bangarang!

The poster lived in an online gallery & was put in an outdoor exhibition that debuted in London as well as a commemorative book.