Katie Turinski is a commercial editor who has worked on some of the nicest TV spots you’ve likely ever seen. She’s also one of the most enjoyable folks you’ll ever work with. After leaving W+K to chart her own course, she was in need of an identity. Something that reflected her exquisite taste but also something just… well, fun.
The various editing symbols come into play throughout her materials from thank-you cards, to announcements to the logotype itself. It affords a lot of flexibility and lets the work speak for itself.