Launching a social channel by turning fast into so fast.

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Two-time gold medalist @gabbycvdouglas shows us how it’s done. Got a fast ready to break out? #sofast #nikezoom

A video posted by Nike Young Athletes (@nikeyoungathletes) on

He lifts off and unleashes a scorcher through the back of the net‼️ Sorry there, net. #sofast #nikezoom

A video posted by Nike Young Athletes (@nikeyoungathletes) on

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Breaking news. Local athlete turns running track into smoke screen. Visibility: zero. #sofast #nikezoom

A video posted by Nike Young Athletes (@nikeyoungathletes) on

No need to adjust your settings, Mollie is just—that—fast. #sofast #nikezoom

A video posted by Nike Young Athletes (@nikeyoungathletes) on

Leaving others in your dust? That’s some fancy footwork to get you to the goal. #sofast #nikezoom

A video posted by Nike Young Athletes (@nikeyoungathletes) on

“I’m so fast … I travel by laser beam.” Behold PEW-PEW speed. #sofast #nikezoom

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Poor tornado. No match for this speed. #sofast #nikezoom

A video posted by Nike Young Athletes (@nikeyoungathletes) on

Call the city for street repairs, because the #sofast wrecking crew is on the loose. #nikezoom

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Earth to @apbreakersgal14 … you’re #sofast, the planet’s getting dizzy. #nikezoom

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Paging @k1irving @easymoneysniper … here comes #sofast @youngswish13 with some no-look competition. #nikezoom

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Upside down and #sofast you need to watch @logistx_ugf to believe it. #nikezoom

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Sound barrier, broken. Introducing @jcb.26 … a #sofast human speed machine. #nikezoom

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Top land speed for the average cheetah: 78MPH Top land speed for @futbolplayer23: Like a bazillion. #nikezoom

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Take cover, weather-altering tornado hammer from @vashappeninn1 swirling in. #sofast #nikezoom

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Not sure which is more impressive, the arm or his ability to get that ball so—far—down—field. #sofast #nikezoom

A video posted by Nike Young Athletes (@nikeyoungathletes) on

Millions of young athletes passionately follow Nike products and athletes–but there has never been a channel specifically devoted to them. We were asked to help launch @nikeyoungathletes on Instagram by inspiring user-generated content.

Take the "So Fast" campaign for adults that summer and reframe it in the mind of a young athlete. Ask any young athlete how fast they are and they'll finish that sentence a million different ways. Which is where things got interesting.

Hundreds of Young Athletes filmed “I’m So Fast” videos with footage capturing their fastest moves. Nike customized each young athlete’s video by adding so fast visual effects. These videos became content for the Nike Young Athletes Instagram feed. Football phenom Sam Gordon kicked things off with a video on her YouTube and Facebook channels. Nike athletes and influencers joined in by creating some fast videos of their own. Pre-filmed seed videos were posted to get Young Athletes started. Clicking a link in our bio also gave a quick how-to at Nike.com. Young Athletes posted fast videos showing skills across all sports.

Followers increased 8 times to over 42k in 7 days.
3,000 total comments across all videos.
Average likes per video were 4,000. ​​

Partner Credits

AKQA, Gasket Studios