School of Ideas

A brand identity for the science of creativity.

SOI_LOGOSOI_LOGO
SOI_CARDSSOI_CARDS
SOI_GUIDESOI_GUIDE
SOI_GUIDE-OPENSOI_GUIDE-OPEN
SOI_NOTEBOOKSOI_NOTEBOOK

School of Ideas works with the world’s leading brands and marketing practitioners to improve their ideation and innovation skills. Ideas and creativity are typically thought of as mysterious and ephemeral qualities. School of Ideas exists to remove the mystery and give people practical structures and systems in service of better ideas.​​​​​​

An identity where rigor and creativity meet. We applied this idea of structure to the brand identity, in a very playful way to demonstrate the limitless creatives options that can often come from having a specific, and rigorous, approach to ideation.